we carry out continuous research
to impact the market
with meaningful products

Rendering

We do continuous research
to innovate in your sector

We build an efficient team based on your creative processes

We gather inspiration and opportunities from every angle

Making an impact on the market
with meaningful products

strategy and processes

We identify the most efficient and effective processes and methods to achieve your innovation goals.

scenario building and insight

We analyze macro-level changes, trends, and scientific literature, generating possible development scenarios and identifying promising stimuli from a product innovation perspective.

benchmarket e positioning

We build an accurate report on the state of the reference market to identify strategic positioning opportunities for your product.

ai sprint

We involve you in a creative marathon supported by AI, with the goal of quickly identifying the most effective languages from an exploratory perspective.

concept ideas

We transform the most promising ideas into product concepts that act as value and meaning carriers for your customers and your company.

product developement

We develop the product in detail, providing CAD surfaces, prototypes, and CMF references, ready for your industrialization and production processes.

product comunication

We create storytelling, hero shots, virtual configurators, and impactful CGI videos that make the product memorable.

Impact on sectors

home / lifestyle

medical / science

sport / leasure

impact of collaborations

A piece of work that truly pushed forward the boundaries of a highly innovative European R&D project. The expertise in developing complex parametric geometries made it possible to explore novel functional solutions, translating academic research into a high-performance product, now patented.
An open, pragmatic approach always focused on results.

Alessandro Cernicchi - R&D Director Kask

A consultancy that looked beyond performance, transforming the fan coil into an object with a distinctive identity. The work combined technical rigor and design sensitivity, contributing to the birth of a product rewarded by the market and appreciated by industry professionals. A successful example of Design Driven innovation.

Alessandro Casolari - Advanced Design Manager Galletti

Work represented an important opportunity for strategic and creative exchange. The exploration carried out on collection configurations, product directions and CMF led to a more structured and contemporary vision of the offering. A thorough piece of work, conducted with attention to the brand's positioning.

Michael Plank - Chief Executive Officer Plank

Daniele made a key contribution to the development of a range of products that today perform very well in the market. His input ensured a functional yet strongly distinctive design, perfectly aligned with the DNA of the Vileda brand. A precise, fast professional focused on results.

Hem Sudana - R&D Director Laundry Care Vileda

The collaboration was distinguished by analytical depth and creative quality. The work on trends, scenarios, and strategic directions provided new tools for insight and development, perfectly aligned with Harmony's identity and positioning. A journey rich in stimulus, guided by method, sensitivity, and an ability to engage in dialogue.

Davide Bot - Creative Director Armony Cucine

The collaboration provided a fundamental strategic and creative contribution, developing high-impact solutions that enabled us to win the pitch for the creation of the new Mulino Bianco surprise toys. The ability to combine vision, method, and hands-on design execution was decisive. A consultancy of great value.

Francesco Nenna - Co-founder & General Manager Conic

Working together is always an inspiring exchange, with a clear vision and a strong ability to guide creative exploration with openness and precision. We have built solid visual pathways, with a design direction that is well defined but never rigid. A reliable reference for those seeking quality and depth in product imagery.

Fabrizio Delladio - Funder Polyjam studio

Impact of products

About

Intuo carries out product innovation together with companies and start-ups.
Each project takes shape through a fluid network of independent specialists.
A central figure listens, interprets and orchestrates, enhancing synergies with method and vision.
Each engagement is unique, like those who entrust it to us: no prepackaged solutions, only a living design approach.

Daniele Baratta is a designer and consultant with a PhD in Design-Driven Innovation.
For over 15 years he has worked with companies, international brands and emerging start-ups,
leading innovation projects at the intersection of strategy, research and design.

Contact us to get an overview of the work we do!